Canvassing Sales/Marketing

Direct Canvassing Sales/MarketingPennant Solutions Group is partnering with a growing organization in the home services sector to identify a Direct Marketing Lead to oversee regional canvassing and field marketing initiatives. This role is responsible for driving lead generation through direct-to-consumer outreach strategies while building and leading a high-performing field team.The ideal candidate is both strategic and hands-on, capable of executing in the field while developing scalable programs in a fast-paced, performance-driven environment.Key ResponsibilitiesDevelop and execute short- and long-term lead generation strategies within the assigned regionLead the rollout and ongoing management of canvassing and field marketing campaignsDefine key performance indicators (KPIs) and continuously evaluate program effectivenessManage budgets tied to marketing initiatives and lead generation goalsOversee daily canvassing operations, including scheduling, territory alignment, and executionEnsure consistent messaging, professionalism, and brand representation in all field interactionsCoordinate logistics such as territory mapping, compliance requirements, marketing collateral, and tracking systemsMaintain accurate reporting and ensure timely data entry across internal platformsHire, train, and manage team leads and field representativesProvide hands-on coaching, mentorship, and performance managementParticipate in field activities, including ride-alongs and on-site trainingBuild a results-oriented culture focused on accountability, growth, and team successMonitor individual and team performance against established goalsAnalyze data to identify trends, improve efficiency, and increase lead quality and conversion ratesDeliver regular reporting and insights to leadership on program performanceQualifications3+ years of experience managing teams in field marketing, canvassing, or direct sales environmentsProven ability to recruit, develop, and lead high-performing teamsStrong analytical mindset with the ability to turn data into actionable strategiesExperience with coaching, training, and performance managementExcellent organizational and time management skills with strong attention to detailStrong communication skills, both written and verbalProficiency in Microsoft Office (Excel, Word, PowerPoint) preferredRequirementsValid driver's license with a clean driving recordAbility to work in a field-based role with regular in-market presenceComfortable working in a fast-paced, performance-driven environmentStrong understanding of lead generation, customer engagement, and direct marketing best practicesCompensation & BenefitsBase Salary: $65,000 – $70,000 annuallyUncapped performance-based bonus structure (high performers exceeding $100K+ total compensation)Full benefits package including:Medical, dental, and vision coveragePaid time off (accrual-based)401(k) with company matchEmployer-paid life insurance