Business Unit Director

Business Unit Managing Director — High-Frequency Electronic Components

Location: Northern California (Hybrid)

Compensation: $225,000 – $300,000 annually, plus benefits

About Us

Fruition Group US is a specialist recruitment partner working across technology, engineering, and cleantech markets in the US, UK, Ireland, and Europe. We're currently retained by a well-established, privately held manufacturer of high-frequency electronic components, serving defence, aerospace, and test & measurement markets, to fill a senior general-management position. The client's identity is kept confidential at this stage of the process; full details are shared with shortlisted candidates.

Job Brief Overview

This is a senior general-management role with full profit-and-loss ownership of a product line characterized by low production volume, a wide product mix, and a broad customer base spanning direct sales, distribution partners, and e-commerce. You'll be accountable for growing revenue across all three channels, shaping the product roadmap, and building the go-to-market infrastructure this kind of business needs, including designing a new sales channel model to properly serve smaller and mid-tier accounts that the existing direct sales team isn't set up to handle.

Important eligibility note:

This role involves access to export-controlled technical data. Applicants must be a U.S. citizen, U.S. permanent resident (green card holder), or otherwise authorized to access controlled technical information under applicable U.S. export control regulations.

About the Role

Business ownership & growth

• Own the full P&L for the product line; revenue, margin, and growth targets across direct, distribution, and e-commerce channels, reporting into senior commercial leadership.
• Build annual and multi-year revenue plans by channel and segment to course-correct when performance drifts from plan.
• Own the product roadmap end to end: new introductions, line extensions, and retiring underperforming products, with final say on prioritization.
• Work with product management and engineering to align design capacity with roadmap priorities, and with sales and distribution partners to validate what customers actually need.
• Assess current coverage across direct, distribution, and e-commerce, and define the target model and boundaries for each.
• Build the business case for new channel investment and present it to senior leadership for sign-off.
• Own distribution partner relationships and the e-commerce presence — catalogue accuracy, pricing, and discoverability.
• Set and own the pricing framework, list prices, discounting, and exception governance, balancing growth against margin.
• Define requirements for the product line's website presence, technical collateral (datasheets, application notes, selection guides), and launch content, partnering with the marketing team to execute.

Team & stakeholder leadership

• Lead a small marketing team: set direction, develop people, and hire as the business scales.
• Partner with sales leadership on strategic account relationships and voice-of-customer work.
• Monitor the competitive landscape and feed intelligence into roadmap decisions.
• Standard people-management responsibilities: goal-setting, coaching, performance management, and building a strong team culture.

Key Requirements

Required

• Bachelor's degree in Engineering, Business, or a related field, or equivalent experience in the industry, minimum 10 years.
• 5+ years leading teams in a fast-moving, low-volume/high-mix manufacturing environment.
• Track record owning or growing a low-volume, high-mix technical product portfolio with full P&L accountability.
• Experience building or improving multi-channel sales models (distribution, inside sales or e-commerce) for a technical product business.
• Experience setting pricing strategy and managing margin for technical components.
• RF/microwave component background, with enough domain depth to engage credibly with defense/EW and test & measurement customers.
• Proven ability to lead and develop a small team, in a hands-on, resource-constrained environment.

Preferred

• Direct experience owning a high-frequency electronic components
• product line.
• Experience selling technical products through distribution and e-commerce.
• Experience partnering with marketing functions on digital effectiveness.
• Familiarity with defense/EW or T&M buying processes and technical documentation standards.

Benefits & Working Conditions

• Occasional travel to a secondary company location and to customer/partner sites as needed.
• Full benefits package including medical/dental/vision insurance, generous paid time off, life and disability insurance, retirement plan with employer matching, and an education/loan assistance program.