Media Analyst***Candidates will ideally have a media domain background***Work Location: HYBRID - Los Angeles, CAJob Description:The analyst will support media mix modeling and media optimization efforts.
The role requires the ability to translate data to clear, actionable insights and recommendations utilizing both media mix modeling and media attribution tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and maximize return on ad spend.The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement.Responsibilities:Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model, cross platform analyses, and experimentation outputsProvide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizationsCreate and maintain reporting and dashboards for internal marketing teams and external agencyPartner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the resultsImprove and strengthen marketing data pipelines with data engineering teamsSupport ad hoc analysis to provide deeper and more granular insights on media performanceAdditional other duties and responsibilities, as assignedQualifications:BA/BS. 2+ years experience in digital marketing and analytics, web analytics, online media industry.