To drive brand awareness and sales enablement in the public sector, the full-time remote Business Development Marketing Analyst will develop, execute, and optimize multi-channel marketing campaigns while collaborating with cross-functional teams. Key responsibilities Develop and implement marketing campaigns, including Account-Based Marketing (ABM), to enhance brand visibility and engagement Produce marketing collateral and manage digital content across social media platforms and the company website Utilize analytics to measure campaign performance and provide actionable insights for strategic improvements Required qualifications 2-4 years of marketing or communications experience, preferably with a public sector focus Proficiency with multi-channel digital marketing platforms including Salesforce, Google Analytics, and HubSpot Bachelor's degree in Marketing, Communications, Business, or a relevant field Demonstrated success in campaign execution and digital content creation Advanced project management skills with the ability to manage multiple initiatives simultaneously