Business Development Manager (Mandarin Speaker)

IEI Technology USA is seeking an experienced Business Development Manager (BDM) with a strong background in the Industrial PC (IPC) industry to drive business growth, develop strategic customer relationships, and expand IEI's presence across key industrial and technology markets.

The ideal candidate must have direct, hands-on experience selling or developing business for Industrial PCs, embedded computing systems, industrial computers, or closely related IPC solutions . Experience in general IT, consumer electronics, or traditional enterprise software sales alone will not meet the requirements for this position.

This role will work closely with customers, distributors, system integrators, engineering teams, and IEI's headquarters in Taiwan/Asia. Professional Chinese language proficiency, including speaking and reading Chinese, is required for effective communication with internal teams and customers.

Key Responsibilities

• Develop and execute business development strategies to grow IEI's Industrial PC and embedded computing business in the U.S. market.
• Identify and develop new customers, market opportunities, strategic accounts, and industry verticals.
• Build and maintain long-term relationships with OEMs, system integrators, distributors, VARs, and end customers.
• Develop sales pipelines, manage opportunities, and achieve revenue and business development targets.
• Conduct customer visits, presentations, product demonstrations, and business reviews.
• Understand customer applications and translate business requirements into appropriate IPC solutions.
• Develop a strong understanding of IEI's Industrial PC, embedded computing, edge computing, industrial motherboard, panel PC, rugged computing, and related product portfolios.
• Work with customers to identify technical requirements, including computing performance, form factor, I/O, expansion, environmental requirements, connectivity, and system integration needs.
• Collaborate with engineering and product teams to develop customized solutions for customer applications.
• Monitor industry trends, competitive products, pricing, and emerging technologies within the IPC and industrial computing markets.
• 3+ years of direct experience in the Industrial PC (IPC), embedded computing, industrial computer, or related industrial computing industry.
• Proven experience in B2B sales, business development, account management, or channel development within the IPC industry.
• Strong understanding of Industrial PC products, applications, and industry ecosystem.
• Experience working with OEMs, system integrators, distributors, VARs, or industrial customers.
• Fluent in spoken Chinese and able to read Chinese. Chinese language proficiency is required.
• Strong English communication skills, both written and verbal.
• Proven ability to develop new business and establish relationships with customers and strategic partners.
• Strong presentation, negotiation, communication, and interpersonal skills.
• Ability to work independently while collaborating effectively with teams in the U.S. and Asia.