Business Analyst – CDP Implementation

Job TitleLead end-to-end CDP implementation as a Business Analyst for a large consumer goods clientGather, document, and translate business requirements into CDP functional specificationsWork closely with data engineering and martech teams on profile stitching — unifying customer identities across web, mobile, CRM, and offline touchpointsDefine and configure audience segments based on behavioral, demographic, and intent data for marketing use casesDrive data activation workflows — ensuring segments are accurately pushed to downstream platforms (ad networks, CRMs, ESPs, DSPs)Collaborate with marketing, IT, and analytics stakeholders to align CDP capabilities with business goalsSupport UAT, data validation, and go-live activities during CDP rolloutMandatory SkillsHands-on CDP implementation experience (e.g., Segment, Salesforce Data Cloud, Adobe Real-Time CDP, Tealium, or mParticle)Profile stitching — identity resolution across multiple data sourcesAudience segmentation — building and managing customer segments for activationData activation — pushing segments to downstream martech and adtech platformsStrong BA skills — requirements gathering, user stories, functional specs, process flowsWillingness and ability to travel frequently to New YorkDesired/Secondary SkillsClient, Retail, or Beauty/FMCG domain experienceStakeholder management across business and technical teamsKnowledge of data privacy and compliance — GDPR, CCPA, consent managementFamiliarity with broader martech stack — CRM, DMP, ESP, DSP integrationsDomainFashion /Footwear/Apparel/Retail /Client, Consumer Goods, Manufacturing