Brand Strategy Director

Responsible for the strategic stewardship and performance of the Insperity brand, the full-time remote Brand Strategy Director will define brand strategy, analyze advertising performance, and manage relationships with external agencies while operating with a high degree of autonomy. Key responsibilities Defines and stewards Insperity's brand strategy, positioning, voice, messaging, and standards across all channels Monitors competitive landscape and consumer behavior, providing insights and strategic recommendations to keep the brand relevant Owns brand advertising performance by analyzing campaign data and presenting actionable optimization recommendations to leadership Required qualifications Bachelor's Degree in Marketing, Communications, or a related discipline, or equivalent work experience Ten years of progressive experience in brand strategy, advertising performance, and agency management Proven track record of independently analyzing advertising performance and presenting actionable recommendations Experience managing relationships with external creative and media agencies Advanced analytical capability to assess advertising performance data and translate insights into recommendations