Unknown Company

Brand Strategy & Activation Manager — Franchise Growth

east aurora, ny • Posted 1 weeks ago
Onsite Full Time Marketing & Media

Mattel is seeking a Manager, Brand Strategy & Activation for Fisher-Price in New York (East Aurora). The role drives long-term brand vision, cross-category strategy, and cohesive storytelling across content, retail, experiences, and franchise touchpoints.

You will lead brand narratives, power launches, and partner with IAT and agencies to deliver against objectives, influencing multi-functional teams with clarity and passion.

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Brand Strategy & Activation Manager — Franchise Growth in east aurora at Unknown Company

This position is listed as full time and onsite.

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