Brand Strategy & Activation Lead (Franchises)

Mattel is seeking a Manager of Brand Strategy & Activation to partner with senior leadership in defining a long-term brand vision and cross‑category strategy for Mattel’s franchises. You will lead cross‑functional teams to execute brand strategy, activations, and campaigns that accelerate awareness, launches, and franchise growth.

You will translate strategy into integrated plans, content, and media, while tracking performance and brand health across channels.