Brand Marketing Planner - Recreational Boats

Brand Marketing Planner – Recreational BoatsThe primary purpose of this position is to develop and implement strategic brand marketing plans for the company's Recreational Boat portfolio, including Sun Tracker, Tahoe, Regency, and Ranger Pontoons. The Brand Marketing Planner is responsible for shaping and executing brand strategy and strategic priorities that drive awareness, engagement, and demand across both OEM and retail channels. This role will lead the development of integrated marketing initiatives that strengthen brand positioning, elevate the customer experience, and differentiate each brand within the recreational boating segment.

The Brand Marketing Planner serves as a key liaison between Brand/Product teams and Marketing, while driving cross-functional collaboration to align product innovation, brand storytelling, and go-to-market execution.Essential Functions:Lead the development and execution of brand-specific marketing strategies, product launches, and campaigns for Sun Tracker, Tahoe, Regency, and Ranger PontoonsDefine and communicate brand vision, positioning, and strategic direction to ensure consistent execution across all marketing channels and touchpointsPartner closely with Brand/Product Managers to develop compelling brand narratives, messaging frameworks, and go-to-market plans that align with product roadmapsServe as the primary marketing liaison for assigned boat brands, ensuring alignment between brand strategy, marketing execution, and business objectivesCollaborate with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand equity and customer engagementIdentify and lead cross-functional subject matter expert teams to support campaign development, creative execution, and channel optimizationEstablish clear brand objectives, KPIs, and performance metrics; monitor and evaluate campaign effectiveness and brand healthManage marketing budgets for assigned brands and partner with analytics teams to measure ROI, campaign performance, and consumer insightsLeverage data, market research, and customer insights to refine brand strategies and continuously improve marketing effectivenessAnalyze sales, margin, and market trends to inform brand and campaign strategies, ensuring responsiveness to market conditions and competitive dynamicsCollaborate with Product Development to integrate consumer insights and brand strategy into future product innovation and lifecycle planningEnsure brand consistency and excellence across all marketing materials, campaigns, and customer touchpointsPartner with retail and dealer teams to translate brand strategies into effective retail marketing tools, promotions, and experiencesAll other duties as assignedExperience/Qualifications:Minimum Degree Required: Bachelor's DegreePreferred Degree: Bachelor's Degree in Marketing, Business, Communications, or related fieldExperience: 4–6 years of marketing experience, preferably in brand marketing, product marketing, or within marine/recreational or outdoor industriesKnowledge, Skills and Ability:Experience in brand marketing, product launches, and integrated campaign developmentMarine, boating, or powersports industry experience strongly preferredStrong understanding of brand positioning, storytelling, and customer engagement strategiesPassion for the outdoors and recreational lifestyle marketsExcellent communication (verbal and written) and cross-functional collaboration skillsStrong analytical mindset with the ability to translate insights into strategic actionSelf-starter with high ownership, initiative, and accountabilityStrong organizational and project management skills in a fast-paced environmentProficient in Microsoft Office SuiteTravel Requirements: 0–10% (includes occasional brand events, dealer meetings, or product launches)Physical Requirements:Regularly performs computer work and sitsOccasionally walks and standsSeldom/never lifts up to 50 lbsIndependent Judgement:Develops brand marketing strategies, objectives, and guidelines within the framework of organizational goals. Operates with a high degree of autonomy in managing brand initiatives and day-to-day responsibilities. Decisions are guided by brand strategy, market insights, and business objectives, with results reviewed by leadership.