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Brand Marketing Manager

Remote • Posted Yesterday
Remote Contract Marketing & Media

This range is provided by SPECTRAFORCE. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70.00/hr - $80.00/hr

Direct message the job poster from SPECTRAFORCE

Lead Recruiter at SPECTRAFORCE Technologies

Job Title – Brand Marketing Manager V

Duration – 6+ Months

Locations – Remote within US

Responsibilities

  • Brand Storytelling:
  • Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels
  • Support positioning and external messaging for go-to-market execution for feature launches.
  • Support Full-Funnel Campaign Planning & Execution:
  • Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.
  • Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
  • Measurement and Analysis:
  • Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.
  • Analyze results and provide actionable insights to optimize future activations and campaigns.
  • Cross-Functional Collaboration:
  • Partner with internal teams to ensure aligned brand messaging and activation execution.
  • Collaborate with internal and external agencies to drive brand initiatives.

Minimum Qualifications

  • BA/BS degree (or equivalent professional experience)
  • 6-8+ years experience in brand management or brand marketing
  • Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
  • Strong understanding of brand positioning, messaging, and storytelling.
  • Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
  • Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

Preferred Qualifications

  • MBA
  • End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
  • Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
  • Passion for sports, entertainment, music and culture

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Marketing, Advertising, and Analyst

Industries: Marketing Services, Technology, Information and Media, and Consumer Services

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