The VP, Marketing owns Newegg's marketing function end to end, from brand strategy and communications to performance and growth marketing. This leader is accountable for both brand health and marketing-driven revenue, and builds and runs an integrated team across PR, Events, Social, Community, Content, Performance Marketing (paid search, paid social, affiliate, retail media), SEO, Lifecycle/CRM, and Marketing Analytics. They work closely with Merchandising, Web/Product, Creative Services, and Customer Service to unify the customer journey from awareness to conversion to retention.
Job Description
Key Responsibilities:
- Own end-to-end marketing strategy: Own the full marketing P&L across brand and performance, setting the annual strategy, channel mix, and budget allocation across paid, owned, and earned media to hit customer acquisition, retention, and revenue targets at optimized cost.
- Stand up performance marketing: Build and scale a performance marketing function covering paid search, paid social, affiliate/partnerships, and retail media, with clear CAC, ROAS, and LTV targets and a rigorous test-and-learn discipline across channels.
- Lead organic and SEO strategy: Direct SEO and organic growth strategy in partnership with Web/Product teams, improving organic traffic quality and reducing paid dependency over time.
- Build the measurement backbone: Oversee marketing analytics and MarTech, including attribution modeling, media mix modeling, and dashboarding, to establish a single measurement framework that both brand and performance teams are accountable to.
- Continue to own brand and communications: Lead brand marketing and communications, including PR, Events, Social Media, Community, Content Marketing, Broadcast, OOH, and Print, to build brand equity and drive customer acquisition alongside performance channels.
- Drive retention marketing: Own lifecycle and CRM marketing (email, SMS, push, loyalty) to improve repeat purchase rate and customer lifetime value across the existing customer base.
- Manage the agency ecosystem: Manage relationships with external media, performance, and creative agencies, holding them to shared KPIs and consolidating vendor spend where it improves efficiency or leverage.
- Integrate across the business: Partner cross-functionally with Merchandising, Web Operations, Product, Graphic Design, and Customer Service to align promotional calendars, pricing/offer strategy, and site experience with marketing campaigns.
- Protect brand consistency: Maintain and evolve corporate brand guidelines and voice across every channel, in partnership with Creative Services, so brand campaigns and performance creative stay consistent.
- Build the team: Build, mentor, and retain a marketing leadership team across brand and performance disciplines, developing the next generation of channel leads and setting a high bar for performance.
- Represent marketing at the leadership level: Represent marketing strategy, spend, and results to the executive team and board, translating channel-level performance into a business-level narrative with forward-looking recommendations.
Job Requirements
Qualifications & Requirements:
- Bachelor's degree in Marketing , Business Administration, or a related field; MBA preferred.
- Minimum of 12 years of marketing experience , with a strong background in brand strategy, PR, and content marketing .
- At least 9 years of supervisory experience leading marketing teams.
- Proven expertise in developing brand strategies, including brand promise creation, product architecture, and visual identity management .
- Strong experience with PR, Events, Social Media , Community Engagement, and Broadcast Marketing .
- Demonstrated success in media relations, brand refresh execution, and strategies to increase brand recognition.
- Deep understanding of media industry trends and ability to navigate brand challenges effectively.
- Proficiency in social media marketing tools (e.g., Hootsuite Enterprise, Radian6, Adobe Analytics, Shoutlet ).
- Knowledge of PR wire distribution platforms ( BusinessWire , Meltwater ) and media monitoring tools ( Cision, etc. ).
- Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
- Excellent written, analytical, and presentation skills.
- Strong interpersonal skills to collaborate effectively across all levels of the organization and with external stakeholders.
Preferred Qualifications:
- Experience in agency environments is a plus.
- Proven ability to handle high-stress situations and resolve personnel issues effectively.
- Strong analytical mindset with a data-driven approach to marketing decision-making.
Essential Mental & Physical Function
Mental Functions: Decisions may affect a work unit or area within a department. May contribute to business and operational decisions that affect the department. This position performs a variety of routine duties within established policies and procedures or by referral to supervisor's guidelines.
Physical Functions: Sitting required 90% of the time. Walking and standing required 5% of the time respectively. No heavy lifting required. Constant keyboarding and telephone usage.
Yes
Equipment Used
Standard office tools and Laptop
Pay Transparency
Pay Transparency
This job posting may span more than one job level.
The base salary range for this position in Diamond Bar is $180,000 - $230,000 annually.
In addition to base salary, this job is eligible additional XXXXX bonus or incentive. Additionally, Newegg offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, and generous time off for vacation and sick.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings in California. We set standard base pay ranges for all roles based on function, level, and location. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed above.
Standard office working environment
Travel Requirements
10% - 15%
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Date Posted
Jul 28, 2026
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Brand Marketing Director: Growth, PR & Content Strategy in diamond bar at Unknown Company
This position is listed as full time and onsite.