Brand Manager

Company Description

Theory Wellness (TW) is a leading provider of craft cannabis, focused on high-quality therapeutic cannabis and cannabis-infused products. The organization is committed to offering qualifying patients and consumers a wide variety of premium products in a welcoming, customer-centered environment. TW emphasizes responsible, thoughtful cannabis experiences and a strong connection to the communities it serves. As an equal opportunity employer, TW recruits and hires individuals without regard to any protected characteristic. Team members join an inclusive workplace that values diversity, respect, and fair treatment.

Role Description

The Brand Manager is a full-time, hybrid role based in Medford, MA, with flexibility for partial work from home. In this role, the Brand Manager oversees the development and execution of brand strategies that support Theory Wellness’s positioning in the craft cannabis market. Day-to-day responsibilities include managing brand guidelines, coordinating marketing campaigns, and ensuring consistent messaging across digital, retail, and product touchpoints. The Brand Manager collaborates with cross-functional teams such as marketing, retail operations, product development, and compliance to plan promotions, launch new products, and refine the customer experience. This role also involves monitoring brand performance metrics, analyzing consumer insights, and recommending data-driven improvements to strengthen brand awareness and loyalty.

Qualifications

• Demonstrated experience in brand management, including brand positioning, portfolio management, and campaign planning.
• Strong marketing skills, with knowledge of digital marketing, social media, and integrated marketing communications.
• Ability to analyze market research, consumer insights, and performance metrics to inform brand strategy.
• Excellent written and verbal communication skills, with attention to detail and consistent brand voice.
• Proven project management abilities, including planning, prioritization, and coordination across teams.
• Experience collaborating with creative, retail, and product teams to deliver cohesive customer experiences.
• Familiarity with the cannabis industry, regulated markets, or CPG brands is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Comfort working in a hybrid environment, with the ability to attend onsite meetings in Medford, MA as needed.
• Commitment to inclusive, non-discriminatory practices and alignment with Theory Wellness’s mission and values.