Brand Manager

***This is NOT a job at ForceBrands***

Key Responsibilities

• Own the brand’s digital expression across content, social, paid media, organic, email, SMS, and ecommerce touchpoints.
• Translate brand strategy into integrated communication, content, and channel plans with clear objectives, KPIs, and optimization strategies.
• Lead social and content strategy, briefing, and development, using cultural trends and consumer insights to shape relevant brand programming.
• Own paid-media and CRM strategy across social and traditional channels; manage the paid-media agency and hold it accountable for performance.
• Drive community growth, user-generated content, creator partnerships, and always-on programming that builds brand relevance and product trial.
• Manage content development and creator/influencer budgets, while defining the technology stack for social listening, publishing, community management, and creator sourcing.
• Partner with brand, trade marketing, creative, design, and integrated marketing teams to bring campaigns and cultural partnerships from planning through execution.
• Lead and develop the Social Media Manager/Content Developer and Community Manager.

Candidate Profile

• 3+ years of digital marketing experience within CPG, beverage alcohol, or another regulated B2C/DTC consumer category.
• Proven experience owning full-funnel paid-media strategy, budgets, agency relationships, performance measurement, and attribution.
• Strong background in social, content, CRM, ecommerce/digital shelf, creator marketing, and platforms including Meta, Google Ads, and TikTok Ads Manager.
• 2+ years of people-management experience, with strong presentation, relationship-building, prioritization, and cross-functional leadership skills.