Our client, a growing consumer products organization with a portfolio of well-known personal care and beauty brands, is seeking a US Brand Director / Go-to-Market Leader to own the US marketing strategy and commercial activation for a high-visibility brand. This role will lead go-to-market planning, retail and shopper execution, digital shelf strategy, budget management, and cross-functional coordination across Sales, eCommerce, Insights, Operations, Creative, Finance, and agency partners.and agency
What You’ll Do
- Own end-to-end US go-to-market strategy and execution across retail, digital, shopper, and media channels.
- Partner closely with Sales and cross-functional teams to build retailer-specific activation plans, category narratives, and sell-in materials.
- Lead omnichannel shopper strategy, connecting in-store merchandising, eRetail execution, digital shelf performance, and media activity.
- Manage launch calendars, market readiness, marketing budgets, forecasting inputs, and agency deliverables.
- Coach and develop a direct report while influencing internal stakeholders and external partners to deliver against brand and commercial objectives.
What We’re Looking For
- 8–10+ years of brand, product, marketing, shopper, retail, or trade marketing experience within CPG, beauty, personal care, or a related consumer category.
- Strong experience leading go-to-market strategy, new product launches, renovations, or commercial activation plans.
- Demonstrated ability to partner with Sales, eCommerce, Insights, Operations, Creative, Finance, and agency teams.
- Experience with major retail, eCommerce, or omnichannel customer environments is strongly preferred.
Brand Director in new york at Unknown Company
This position is listed as full time and onsite.