Brand Designer Digital Creative Lead

About Honest Abe Roofing Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.

Our marketing department functions more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.

We’re building a modern marketing department focused on performance, creativity, and speed — and we are looking for a Brand Designer & Digital Creative Lead to elevate the visual standard of everything we produce.

Position Summary The Brand Designer & Digital Creative Lead will be responsible for elevating the visual identity and creative output of the Honest Abe brand across all marketing channels.

This role goes beyond basic graphic design. You will lead the development of high-performing marketing creative across paid advertising, digital campaigns, print materials, websites, and franchise marketing assets.

The ideal candidate has strong design taste, modern digital design experience, and the ability to create scalable creative systems that maintain brand consistency across multiple markets.

You will collaborate closely with the performance marketing, web development, video, and content teams to produce creative that is both visually compelling and conversion-focused.

What You’ll Do

Brand Design & Creative Direction

Maintain and elevate the Honest Abe brand identity across all marketing channels

Ensure consistency in typography, color systems, layouts, and visual style

Create modern design systems and templates that scale across a multi-location franchise network

Serve as the creative quality control for marketing assets

Digital Marketing Creative

Design high-performing creative for paid media campaigns across Google and Meta

Create landing page designs focused on lead generation and conversion

Develop visual concepts for digital campaigns, promotions, and seasonal marketing initiatives

Work with the paid media team to test new creative concepts and improve campaign performance

Website & Landing Page Design

Design layouts and visual concepts for landing pages and website updates

Collaborate with the front-end developer to implement designs into WordPress

Ensure mobile responsiveness, clean UX, and strong visual hierarchy across all digital properties

Print & Franchise Marketing Assets

Design high-impact marketing materials including:

Door hangers

Direct mail

Billboards

Sales collateral

Yard signs

Vehicle graphics

Create scalable creative templates that franchise locations can easily use

Campaign & Content Collaboration

Work closely with the video producer and content team to maintain strong visual storytelling

Support social media campaigns with polished graphics and campaign visuals

Provide creative direction for video thumbnails, social content, and campaign assets

Creative Systems & Workflow

Build organized design systems and asset libraries

Maintain brand guidelines and creative standards

Help improve marketing production speed by creating repeatable templates and systems

What You Bring

4+ years of professional graphic design experience

Strong portfolio demonstrating both brand design and marketing creative

Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Strong understanding of digital marketing creative and conversion-focused design

Experience designing for both print and digital channels

Strong typography, layout, and visual hierarchy skills

Ability to translate marketing goals into effective creative concepts

Excellent attention to detail and organization

Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred Qualifications

Experience designing for paid media campaigns

Experience with landing page design and conversion-focused layouts

Experience supporting multi-location brands or franchise organizations

Familiarity with Figma or other collaborative design tools

Experience working with marketing, video, and web development teams

Basic understanding of web design best practices and responsive design

Tools & Platforms

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Figma

WordPress (design collaboration)

Google Workspace

Asana or similar project management tools

Why Join Honest Abe Roofing

Be part of a growing in-house marketing team with real ownership and impact

Work across multiple markets and national brand campaigns

Collaborate with paid media, web development, video, and leadership teams

Help shape the visual identity and creative systems of a nationally recognized brand

Join a company that values speed, accountability, innovation, and measurable results

Work Location This role is based in-house at our Terre Haute, Indiana headquarters. The ideal candidate enjoys collaborating closely with creative and marketing teams in person.

Compensation

Compensation will be based on experience, portfolio strength, and demonstrated ability to produce high-quality marketing creative.

Apply

If you are a designer who cares deeply about visual quality, brand consistency, and creating marketing creative that actually performs, we would love to see your work.

Please include a portfolio of recent design work when applying.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.