Branch Marketing Lead

Responsibilities include but are not limited to:

• Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
• Create new strategies to deliver high-impact marketing for branch customers by segment.
• Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in‑class marketing on time and on budget.
• Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
• Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices.
• Develop and deliver high impact presentations with a high level of executive presence.
• Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
• Leverage AI to deliver highly personalized and scalable solutions.