Beauty for Ashes Marketing & Communications Coordinator

B4A Marketing & Communications CoordinatorThe B4A Marketing & Communications Coordinator is primarily responsible for the following initiatives:Marketing & Content StrategySocial Media ManagementEmail Marketing & Audience CommunicationStorytelling & Testimony DevelopmentExternal Communication & Community EngagementThe Marketing & Communications Coordinator supports the mission of Beauty for Ashes by leading the ministry's marketing and external communications. This role is responsible for promoting Beauty for Ashes programs, events, and resources through social media, email marketing, and digital storytelling, ensuring the ministry's message is communicated clearly and consistently.This position is ideal for someone who is passionate about women's ministry and enjoys using marketing and communication skills to share the story and impact of Beauty for Ashes, helping more women, churches, and partners engage with the ministry.Essential Duties and ResponsibilitiesMarketing & Content Strategy: Develop and manage marketing efforts that promote Beauty for Ashes programs, retreats, and initiatives.

Responsibilities include:Creating and implementing marketing strategies for ministry programs, events, and campaignsPlanning and maintaining a marketing content calendar for social media and email communicationsCreating promotional campaigns to increase awareness and engagementDesigning or coordinating promotional graphics and marketing materialsCoordinating content submissions from staff and ministry contributorsSocial Media Management: Manage and grow Beauty for Ashes' presence across social media platforms.

Responsibilities include:Managing ministry social media platforms (Instagram, Facebook, and emerging platforms such as TikTok)Creating, scheduling, and posting social media contentMonitoring comments, messages, and engagement across platformsResponding to inquiries and connecting with followers and alumniTracking analytics and identifying high-performing contentAdjusting strategies to increase reach, engagement, and audience growthMonitoring trends relevant to women's ministry and digital engagementEmail Marketing & Audience Communication: Develop and maintain effective communication with ministry participants, alumni, and supporters.

Responsibilities include:Managing the ministry's email marketing platform and contact databaseMaintaining and organizing email lists and audience segmentationCreating monthly newsletters and ministry updatesDeveloping email campaigns for events, programs, and giving initiativesBuilding drip campaigns for new contacts and participantsTracking engagement metrics such as open rates and click-through ratesImproving communication flow with alumni and participantsStorytelling & Testimony Development: Help communicate the impact of Beauty for Ashes by sharing participant stories and ministry outcomes.

Responsibilities include:Developing a storytelling strategy that highlights the impact of the ministryCollecting and coordinating written and video testimoniesConverting testimonies into social media posts, newsletters, ministry updates, and fundraising contentCreating a system to archive and organize testimonials for future useExternal Communication & Community Engagement: Serve as a primary point of contact for online communication with the Beauty for Ashes community.

Responsibilities include:Managing the ministry's primary email inboxUpdating database after each eventResponding to inquiries received through email and social media platformsCommunicating with alumni and participants and sharing opportunities to stay engaged with the ministryHelping strengthen relationships with the Beauty for Ashes community through consistent communicationCreate strategy to communicate with alumni and keep them involved in ministryThis job description will be evaluated on an ongoing basis in an effort to manage the staff member's wellbeing.Organizational CompetenciesDrives Results - Consistently achieving results to meet and exceed goals, even under tough circumstances.Continuously Improves - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.Cultivates Collaboration - Building partnerships and working collaboratively with others to meet shared objectives.Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Personally Develops - Actively seeking new ways to grow and be challenged using both formal and informal development channels.Takes Initiative - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Departmental CompetenciesDrives Vision and Purpose - Painting a compelling picture of the vision and strategy that motivates others to action.Drives Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives.Ministerial CompetenciesProfessing Christian with established record of high Christian character, integrity, servant leadership, maturity, and a positive attitudeCharacter and Integrity –must have strong Christian moral principles, be trustworthy, honest, fair, and display the Fruit of the Spirit in both word and actionServant leadership – must lead as Christ did with humility, considering their needs above your own and making it your priority to improve those you serveMaturity –must be strong spiritually, responding appropriately with respect to the time and place of every situationPositive attitude – must always be willing to do your best with what is asked of youUnderstand and embrace the core values, culture, and ministry of Adventures in Missions.