B2C Marketing Associate

About the Role

We are a nimble, collaborative team looking for a proactive B2C Marketing Associate to join us. Reporting to our B2C Marketing Manager, you will be a key player in executing the strategies that grow our audience and nurture VettaFi’s financial advisor and investor community.

This is a "thinker-doer" role for someone who is excited about the intersection of marketing and finance. You will help us scale our reach into new markets, support the growth of our partner ETFs, and ensure our audience has the right information to make informed investment decisions.

Responsibilities

• Campaign execution and audience growth: Assist in the rollout of marketing campaigns designed to grow and retain our audience of investors, supporting the build-out of our distribution capabilities in Canada.
• Driving investment interest: Deliver high-quality user journeys that facilitate the investment decision‑making process for our audience, driving interest and supporting AUM growth for partner ETFs.
• Product support: Execute plans to increase participation in high-value distribution products, such as driving webcast registrations and boosting attendance for in‑person events.
• Content production and coordination: Partner with the broader marketing team to ensure all campaign and program assets are created, approved, and deployed on time.
• Performance tracking: Monitor engagement data and campaign performance, providing regular reports that help the team understand what is working or not.
• Continuous optimization: Identify opportunities to improve user journeys—whether through better email subject lines, clearer calls‑to‑action, or improved segmentation.

Qualifications

• BA/BS degree in marketing, business, or related field.
• 3‑5 years of marketing experience within financial services, asset management, or wealth management.
• Familiarity with marketing tech stacks, including HubSpot, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.
• Strong project management skills with the ability to drive multiple projects end‑to‑end while balancing short‑ and long‑term objectives.
• Ability to analyze performance data, identify patterns, and turn insights into next steps.
• Comfort using AI‑powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
• Thrives in a fast‑paced environment and is ready to "roll up their sleeves" to get the job done.
• Strong attention to detail and high quality of work.

Location & Compensation

This role is hybrid (2‑3 days in the office per week) and based in New York City, NY.

Salary Range: $90,000/year – $110,000/year USD (guideline only; final offer may vary based on relevant knowledge, skills, and experience).

EEO Statement

Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.