B2B Marketing Lead

To help scale partnerships and healthcare practitioner channels, the full-time B2B Marketing Lead will design and execute lifecycle marketing campaigns, own the go-to-market strategy for new products, and translate complex microbiome science into compelling B2B messaging, all while working remotely. Key responsibilities Design and execute lifecycle marketing campaigns for healthcare providers and enterprise prospects across various channels Own the go-to-market strategy for new B2B products or offerings, focusing on activation and retention Translate complex scientific concepts into engaging B2B content, including webinars and sales collateral Required qualifications 4+ years in B2B marketing, preferably in healthtech or clinical diagnostics Experience marketing to functional medicine practitioners or longevity clinics Strong skills in scientific communication and distilling complex topics into digestible narratives Understanding of the B2B2C dynamic and how to leverage healthcare practitioners to grow patient volume Proficiency in managing campaigns across email, paid media, and lifecycle marketing