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B2B Marketing Automation & Email Optimization Lead

Remote • Posted 3 days ago
Onsite Full Time Marketing & Media

insightsoftware is seeking a Marketing Automation Specialist to support our martech stack, focusing on lead routing, segmentation, email creation, and data hygiene. You will collaborate with Growth Marketing to optimize campaigns and manage third-party vendors for data and webinars.

The role requires a strong understanding of Pardot, HubSpot, Marketo, Salesforce, and Dynamics, plus data-driven analysis to improve segmentation and engagement across a B2B software environment.

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