Overseeing B2B marketing efforts, the full-time remote B2B Demand Generation Manager will devise and execute go-to-market strategies, manage demand generation initiatives, and lead a small marketing team while collaborating closely with sales to drive lead conversion and pipeline growth. Key Responsibilities Execute B2B demand generation, lead nurture, and conversion strategies aligned with company growth goals Lead and develop a small team of marketing specialists, ensuring effective collaboration with sales on pipeline targets and lead scoring Plan and manage multi-channel demand generation campaigns, overseeing content activation and marketing automation tools Required Qualifications 5+ years of B2B marketing experience, including 2-3 years in a management role At least 3 years of experience marketing to the U.S. market or 5 years within the North American market Proven track record in B2B services marketing, particularly in BPO or IT services Hands-on experience with marketing automation and CRM platforms like HubSpot or Salesforce Bachelor's degree or equivalent practical experience