As a critical member of the growing owned content team, the full-time remote B2B Content Manager will develop high-impact messaging for employer, health plan, provider, and broker partners while driving the end-to-end production of partner-facing content, including landing pages, case studies, and sales collateral. Key responsibilities Develop and produce high-impact content tailored for B2B partners Collaborate with cross-functional teams to achieve content objectives and meet deadlines Measure content effectiveness and optimize performance based on feedback and analytics Required qualifications 5+ years of related professional experience Strong portfolio of marketing content samples Experience working with cross-functional teams, such as creative and product marketing Proven ability to measure content effectiveness and make necessary adjustments Experience balancing feedback from multiple stakeholders and utilizing AI tools for content optimization