B2B Account Director (ABM Focus)

You Will Be

• Managing the client relationship and act as the lead point of contact for all client requests

• Seeking opportunities to advance the client relationship and identify new business opportunities

• Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)

• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics

• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required

• Leading weekly client status calls, quarterly business reviews, and other client meetings

• Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)

• Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth

• Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities

• Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact

• Serving as quality control for all deliverables

• Develop and motivate account team members. Potential to manage 1-2 people directly.

You Must Have

• 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment

• 3+ years of B2B client management experience

• Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels

• Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers

• An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs

• Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting

• The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders

• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)

• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M

• The ability to work in a "team structure" that fosters collaboration

• An energetic attitude and passion about your career

• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines

• Solid and proven ability to help lead a team

• Bachelor’s degree in Marketing, Communications, or related field

Nice to Have

• Familiarity with multi-touch attribution and media mix modeling