AVP, Health & Wellness Consumer Analytics

Responsibilities

• Lead and drive business KPI design and measurements.
• Improve accuracy and recommend investment optimization opportunities for Health & Wellness.
• Observe Health & Wellness growth opportunities, initiate and develop analytical frameworks to support business cases.
• Partner closely with the Health & Wellness Consumer Marketing team to design cardholder lifecycle campaigns.
• Provide guidance, support, and supervise offshore and COE team members.
• Present complex analytical information to all levels of audiences in a clear and concise manner.

Requirements

• Bachelor's degree (or high school diploma in lieu of a degree) plus 7+ years of analytics experience in marketing, portfolio management, product development, loyalty programs in credit card/consumer businesses, credit card risk strategy, or retail analytics.
• 5+ years’ analytics experience in marketing, portfolio management, product development, and/or loyalty programs.
• 3+ years of experience utilizing SAS, SQL, or other analytic tools to perform data mining and complex analyses.
• Ability and flexibility to travel for business as required.

Core Competencies

Demonstrates expertise in analytics for marketing and portfolio management, with a strong focus on KPI design, investment optimization, and data-driven decision‑making. Proficient in utilizing SAS and SQL for complex analyses to support business growth in the Health & Wellness sector.