Audience Engagement Manager

Driving channel engagement campaigns and paid subscription growth, the full-time Audience Engagement Manager will develop cross-channel strategies and manage subscriber lifecycle initiatives using marketing automation platforms and audience metrics. Key responsibilities Manage the HubSpot instance for engagement and lifecycle management Design and implement a touchpoint strategy aligned with business goals, reporting on KPIs Collaborate with marketing, editorial, and sales teams to ensure brand consistency and increase engagement Required qualifications At least three years of experience in engagement marketing Proficiency in using marketing automation platforms, particularly HubSpot Experience managing a paid subscription program, preferably with Recurly Strong understanding of audience metrics and engagement tactics Ability to present data clearly and persuasively to management