Specialist II, Business OperationsThe Audience Activation Specialist is responsible for supporting the delivery and activation of TransUnion's 1st and 3rd party audiences across a broad ecosystem of advertising and marketing platforms. This role ensures audiences are successfully configured, delivered, refreshed, and maintained across partner platforms including DSPs, social platforms, and data marketplaces. The position serves as a technical resource for internal teams and partners, ensuring audience delivery pipelines operate reliably while troubleshooting activation issues and optimizing delivery workflows.
The ideal candidate is detail-oriented, technically curious, and comfortable working across multiple platforms and teams to ensure audience data is accurately and efficiently delivered to our partners.Key ResponsibilitiesSupport audience delivery workflows to external partner platforms including DSPs, social platforms, and data marketplacesSupport the activation of 1st and 3rd party audience data across TransUnion partner integrationsMonitor delivery pipelines to ensure audiences are successfully activated and refreshed according to partner requirements and refresh cadencesTroubleshoot audience delivery issues including delivery failures and platform delivery discrepanciesInvestigate audience scale or match rate issues across partner platformsTrack audience delivery performance and identify potential issues impacting activation scale or reliabilitySupport operational monitoring of delivery pipelines, identifying failures or anomalies requiring interventionContribute to and maintain documentation of activation workflows, troubleshooting procedures, and partner-specific requirementsQualifications & ExperienceBachelor's degree or equivalent practical experience2–4+ years of experience in adtech, martech, audience activation, or technical operations rolesExperience supporting advertising platforms such as DSPs, social platforms, or data marketplacesExperience working cross-functionally with technical and business teamsTechnical SkillsExperience with audience delivery workflows, including file-based or API-based integrationsFamiliarity with advertising platforms such as DSPs, social platforms, or data onboarding environmentsBasic SQL proficiency preferredStrong Excel skills including sorting, filtering, and formulasUnderstanding of identity resolution and audience segmentation conceptsCore CompetenciesStrong analytical and problem-solving skillsDetail-oriented with strong operational disciplineEffective written and verbal communication skillsAbility to manage multiple priorities in a fast-paced environmentInterest in learning and growing within the adtech ecosystemThis is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.