Leading day-to-day media planning for a complex global Technology client portfolio, the full-time Associate Media Director will develop effective cross-channel media strategies, oversee planning workflows, and mentor team members while working remotely in Texas. Key Responsibilities Lead media planning for new programmes and campaigns, ensuring alignment with client briefs and business objectives Own the media strategy across channels, evaluating new opportunities and providing evidence-based recommendations Direct campaign reporting and optimisation decisions, ensuring clarity and commercial relevance in all outputs Required Qualifications 5-7 years of media planning and strategy experience, preferably within an agency environment 1-3 years of people management or team leadership experience Experience in developing cross-channel media plans across programmatic, display, paid social, and paid search Strong analytical skills with the ability to derive insights from campaign and platform data Familiarity with tools such as Adobe Analytics, Tableau, and DSP reporting platforms