Associate Marketing Director

Job Weighting% - Main Responsibilities

40% - Brand/portfolio strategy and marketing plan validation

Four Main Responsibilities :

• 40% - Brand/portfolio strategy and marketing plan validation
• 20% - Cross function communication
• 20% - Cross brands synergyize and budget optimization
• 20% - Team coaching / development

Major Responsibilities/Activities :

• Responsible for brand strategy, portfolio management and brand building
• Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending.
• Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth.
• Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs.
• Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities.
• Coach and develop brand owners to work independently on marketing plan development and execution

REQUIREMENTS :

Industry experiences :

• 10+ FMCG/OTC/Nutrition industry experience is needed
• Experience in consulting agency or creative agency is a plus

Position experiences :

• With at least 8 years proven brand activiation experience
• Experience of launching new brand is preferred
• Has solid team management experience

Language Skills：

• Excellent command of spoken and written of Chinese and English

Computer Skills :

• Familiar usage of Microsoft Office Software;

Mobility :

• ~ 20% of time will be on business trip

Certificate Required :

• Not specially required; MBA/EMBA is an advantage

Other Special requirement :

• Postivie thinker
• Think out of box attitude
• Result driven with execution understanding;
• Quicker learner and adaptor in working in a volatile and fast changing environment
• Team coach skill
• Good communication skill