Associate Manager, Digital Experience

Job Description

Position Summary

The Associate Manager, Digital Experience, is responsible for supporting the creation of 360 digital experiences that deliver on brand objectives. This involves assisting in the implementation and management of digital campaigns and analyzing data from various digital channels to provide insights and recommendations for optimization. The Associate Manager collaborates with the Senior Manager to execute digital strategies and initiatives, conducts research on industry trends and consumer behavior, and stays updated on digital marketing trends and technologies.

Responsibilities

• Support seamless integration across all digital touchpoints by ensuring the integration of various digital channels to create a connected 360 digital experience 
• Analyze consumer data and digital performance metrics to inform strategy, and optimize campaigns, providing actionable insights and recommendations
• Assist in the implementation and management of digital campaigns across website, social media, email, events, search and more including day-to-day oversight for a component of the larger portfolio
• Interpret regular reports on campaign performance and consumer engagement metrics, providing actionable insights to the team
• Collaborate with the Senior Manager in executing digital strategies and initiatives
• Conduct research on industry trends and consumer behavior to support strategic planning and identify new opportunities
• Stay updated on digital marketing trends and technologies to contribute to the enhancement of digital experiences
• Execute digital programs through collaboration with key cross-functional partners on the Media, Brand Marketing & Brand Activation teams to deliver measurable digital impact
• Update the tracking system for all 1st party data collection and activation to ensure quality assurance, performance tracking, and collection trends
• Support efforts to evaluate and utilize additional 2nd and 3rd party data relationships including regular marketplace evaluations within existing tech stack and opportunities with external creative, media and sponsorship partners

Minimum Qualifications

• Bachelor’s degree is preferred, preferably with a concentration in digital marketing, marketing, communications, or a related field
• 4+ years of progressive experience in digital marketing, preferably within the beverage or consumer packaged goods industry
• Deep understanding of the digital landscape with ability to apply and influence best practices across websites, email, search, social and experiential
• Demonstrated ability to use knowledge to inform business building strategies, clearing delivering against relevant brand objectives
• Understanding of the MarTech landscape with the ability to translate how tech advancements can help deliver brand objectives 
• Proven project management skills with the ability to manage multiple projects at once to deliver on time in full
• Strong analytical, data interpretation, and critical thinking skills with ability to define problems, collect data, establish facts, and draw actionable recommendations 
• Fluency in working with first-party, second-party, and third-party data
• Highest degree of ethics and professional conduct

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.  At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).