Associate Director – Public Sector Field Marketing

• Lead the Outbound Campaign Strategy and Field Orchestration team
• Architect and execute data-driven annual and quarterly field marketing plans aligned to Public Sector sales targets
• Develop base retention and new customer acquisition strategies using market trends to optimize resource allocation
• Oversee integrated, sub-segment campaign strategy and execution
• Lead high-touch outbound engagement programs for public sector stakeholders and decision-makers
• Serve as the strategic link between Sales, Product, and Corporate Marketing
• Architect the Internal Feedback Loop and develop integrated go-to-market playbooks
• Equip regional sales teams with lead intelligence and collateral to accelerate deal velocity
• Advocate for the field marketing technology stack
• Lead Velocity Selling initiatives and champion AI utilization, including P.AI and co-pilot execution
• Drive intent data analysis and automated workflows to reduce administrative overhead
• Partner with segment and product marketing leads on field readiness for feature launches, customer success stories, and solution positioning
• Ensure brand consistency across regional touchpoints
• Manage field marketing budgets to lower Customer Acquisition Cost and maximize ROI

Requirements

• Bachelor’s degree or four or more years of work experience
• Eight or more years of relevant experience, demonstrated through work and/or military experience or specialized training
• Experience in a marketing and/or sales leadership role supporting Public Sector campaigns
• Relationship management and cross-functional collaboration experience
• Willingness to travel up to 25%
• Experience with both marketing and sales preferred
• Experience leading multiple projects
• Strong presentation development and delivery skills
• Ability to lead and leverage research to qualify and design new segment marketing and customer programs
• Strong negotiation skills
• Ability to analyze segment-critical KPI information and translate it into proactive and reactive segment marketing strategies
• Demonstrated leadership skills with strong business acumen
• Intellectual curiosity and willingness to learn new skills and capabilities
• Ability to lead a team that provokes insights, best practices, and thought leadership
• Ability to be adaptable and organized
• Proven track record of establishing and facilitating effective cross-functional partnerships
• Ability to model accountability, transparency, and data-driven decision-making

Core Competencies

Demonstrates expertise in leading outbound campaign strategies and field marketing initiatives, with a strong focus on public sector engagement and data-driven decision-making. Proven ability to manage budgets, optimize resource allocation, and drive customer acquisition and retention strategies.

Highest-signal resume keywords

• Public Sector Campaign Leadership
• Data-Driven Marketing Strategy
• Cross-Functional Collaboration
• Lead Intelligence Management
• Presentation Development and Delivery

ATS Optimization Keywords

Hard Skills

• Campaign Strategy Development
• Market Trend Analysis
• KPI Analysis
• Project Management
• Customer Acquisition Strategies

Soft Skills

• Relationship Management
• Negotiation Skills
• Adaptability
• Organizational Skills
• Intellectual Curiosity

Industry Keywords

• Public Sector
• Outbound Engagement Programs
• Brand Consistency
• Customer Success Stories
• Velocity Selling

Tools & Technologies

• Field Marketing Technology Stack
• AI Utilization
• Automated Workflows