Associate Director, Payer Marketing

• Develop customer segment strategies and promotional initiatives for US payer customer segments, including health plans, PBMs, Medicaid, federal, pharmacy, and IDN/health systems, to achieve market access goals
• Lead coordination and engagement with the Integrated Account Management organization, including point teams and customer-facing account executives and account directors
• Partner with promotions managers to develop resources and communications
• Partner with Learning & Development to plan and develop training plans and resources for customer-facing teams
• Lead payer segmentation and targeting activities, execution planning, and KPI implementation and monitoring
• Participate actively in developing value evidence strategies
• Ensure optimized channel strategy and integration with brand strategies
• Serve as an integral member of cross-functional teams preparing for successful launches with optimal payer and provider experiences
• Develop US market access and payer engagement strategies and tactics for Immunology launch products
• Engage with Brand Marketing, Integrated Account Management, Medical Affairs, and Policy to incorporate market and customer insights into payer customer execution strategies
• Travel requirements: 25%

Requirements

• Required: BA/BS Degree
• Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry
• Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments
• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon the company’s business opportunities
• Demonstrated ability to translate strategy into execution and provide clear guidance to customer-facing teams
• Ability to learn quickly and assess a variety of scenarios, strategically and operationally
• Strong collaboration, project management, and organizational skills
• Ability to prioritize activities and manage deliverables across a portfolio within deadlines
• Demonstrated success in establishing, developing, and maintaining business relationships
• Ability to translate market trends and customer needs into customer resources or tactics
• Excellent leadership and communication skills
• Preferred: Pharm D, MPH, MBA, or other advanced degree
• Preferred account management experience
• Preferred contracting strategy development and/or contract negotiation experience
• Preferred product launch or launch planning experience