Associate Director, Paid Search B2B

You Will Be

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making

• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation

• Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring

• Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead

• Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed

• Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you

• Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence

• Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy

You Must Have

• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume

• Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is

• Depth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for a business with three products, six personas, and a nine-month sales cycle

• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories

• Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform

• The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should

• Comfort operating with ambiguity and competing priorities across multiple accounts

Nice to Have

• Agency experience, or experience managing an agency

• Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting

• Experience mentoring or formally managing paid search talent