Associate Director of Social Media

Associate Director of Social Media

Location: Hanover, NH 03755, 7 Lebanon Street. Position is onsite only. Regular full‑time, 40 hours per week. Salary range: $72,100 – $90,200.

Position Overview

The Associate Director of Social Media is the creative and operational leader of Dartmouth’s flagship social media channels. Reporting to the Director of Social Strategy and Digital Engagement, the Associate Director owns the content calendar, publishing cadence, and editorial strategy across Dartmouth’s institutional accounts on Instagram, LinkedIn, TikTok, Threads, X, and YouTube. This hands‑on creative leadership role involves producing and directing day‑to‑day content, developing creative campaigns for major institutional moments, and making real‑time editorial decisions that shape how Dartmouth appears across social platforms.

Responsibilities

• Owns the content calendar, publishing cadence, and editorial strategy across all flagship social platforms.
• Leads creation and execution of day‑to‑day content: writing copy, directing visuals, and packaging posts for each platform.
• Makes real‑time editorial decisions on content timing, tone, and platform suitability.
• Serves as the working lead for the Social Content and Community Specialist — setting daily priorities, directing content assignments, and providing editorial feedback.
• Directs the work of social media interns, including student video interns.
• Monitors and moderates online discussions; responds appropriately and escalates to relevant departments as needed.
• Supports time‑sensitive institutional content and emerging issues as needed, including occasional availability during evenings and weekends.
• Partners with the Data Analyst for Web and Social Media to review metrics and make data‑informed content decisions.
• Serves as the primary liaison to MPG videographers and design/production staff for social content requests.
• Coordinates with campus partners to source stories, moments, and assets for flagship social content.
• Attends campus events to identify and capture content opportunities, even outside traditional working hours.
• Develops campaigns and provides creative direction for major institutional moments, including Commencement, admissions, rankings, and strategic priorities.
• Tracks platform trends, recommends new content approaches, and pilots new formats.
• Identifies opportunities to push the creative boundaries of what Dartmouth does on social.

Required Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 4–6 years of experience in social media management, with demonstrated ownership of flagship or brand‑level channels.
• Deep, current knowledge of Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube, including algorithms, formats, and evolving platform dynamics.
• Ability to absorb and independently represent a complex institutional brand, making editorial decisions without routine review from senior leadership.
• Exceptional writing and editing skills for crafting compelling content in multiple voices and for diverse audiences.
• Experience leading end‑to‑end content production — from concept through copy, visual direction, and publishing.
• Working knowledge of short‑form video as a content format, including briefing and directing videographers for social‑first output.
• Proven ability to collaborate cross‑functionally with creative, communications, and production teams.
• Experience directing the work of others, including setting priorities, providing editorial feedback, and managing freelancers or interns.
• Fluency with social media analytics and experience using data to inform content strategy.
• Experience using social media management platforms such as Sprout Social, Hootsuite, or similar.
• Strong project management skills and the ability to balance daily execution with longer‑term campaign planning.
• Commitment to fostering an inclusive and diverse environment.

Preferred Qualifications

• Experience in a complex, multi‑stakeholder organization; higher education background is a plus.
• Experience developing campaign creative for major institutional moments such as commencements, admissions cycles, or rankings announcements.
• Experience briefing or directing videographers and designers for social content.
• Familiarity with thought leadership or institutional brand voice communications on social media.

Equal Opportunity Statement

Dartmouth College is an equal‑opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check

Employment is contingent upon consent to and successful completion of a pre‑employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, or certifications. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non‑discriminatory manner consistent with state and federal law.

Tobacco‑Free Policy

Dartmouth College has a Tobacco‑Free Policy. Smoking and the use of tobacco‑based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see Dartmouth’s Tobacco‑Free Policy at

Contact

Erin Supinka, Director of Social Strategy and Digital Engagement
Phone: 6‑2255