Associate Director of Enrollment and Marketing

Associate Director of Enrollment and Marketing

Bennett Day School seeks a dynamic, relationship-driven, highly organized Associate Director of Enrollment and Marketing. This role serves as a vital engine within the Family Experience division. The Associate Director will support the conversion funnel from inquiry to enrollment, weaving the school’s future-focused “Built for What’s Next” brand narrative into high-impact events, family engagement initiatives, and targeted marketing campaigns. This role requires a unique blend of analytical pipeline analysis, the ability to lead families from inquiry through enrollment, creative marketing execution, and a deep passion for community-building. The ideal candidate is an exceptional communicator who thrives on creating memorable, human-centric experiences for prospective and current families.

Key Performance Indicators

• Funnel conversion rates
• Lead response rate
• Event excellence, attendance, and engagement
• Pipeline quality (lead mix, tier distribution, engagement)

Key Responsibilities

Enrollment & Pipeline Management

• Own the admissions journey: manage prospective families through the enrollment funnel (Inquiry – Tour – Application – Enrollment), ensuring a premium, high-touch experience.
• Lead tours and consultations: serve as a primary face of Bennett Day School, conducting personalized tours, family interviews, and student shadow days that authentically communicate the outcomes of the school’s project-based, future-focused model.
• Data & CRM maintenance: maintain the accuracy and integrity of the admissions CRM (Ravenna/HubSpot or equivalent); monitor pipeline health and response times to ensure data-driven decision-making.
• Academic partnership: coordinate closely with division heads and academic leadership to schedule student assessments, classroom visits, and transition-year touchpoints.

Marketing Execution & Brand Strategy

• Campaign and content creation: execute localized marketing efforts, including digital content, social media storytelling, and physical collateral that elevate the Bennett Day brand.
• Pipeline collaboration: partner with the Directors of Enrollment and Marketing to align outward-facing marketing messaging with specific enrollment pipeline shortages or growth goals.
• Asset management: support the production of admissions collateral, ensuring all print and digital touchpoints reflect the school’s premium brand identity.

Family Engagement & Special Events

• Signature event architecture: plan, promote, and execute key admissions and community events, including open houses, neighborhood festivals, transition-year information sessions, and new family onboarding celebrations.
• Community outreach: actively seek out and manage community partnerships, corporate outreach, and local school relationships to widen the top of the enrollment funnel.
• The “First Impression” experience: design the physical and experiential environment of admissions events to ensure prospective families feel seen, supported, and welcomed from the moment they step onto campus.

Qualifications

• 4–6+ years of experience in admissions, school enrollment, growth marketing, event management, or a high-end customer experience environment; independent school experience highly preferred.
• Proven track record of designing, budgeting, and executing community-facing events that drive measurable engagement or sales results.
• Comfort navigating CRM tools, pipeline reporting software, and content management tools.

Core Attributes

• Exceptional interpersonal skills; a natural ability to connect with diverse groups of parents, children, and educators with warmth and empathy.
• The rare ability to balance analytical pipeline tracking with creative execution.
• A collaborative team player who embraces a fast-paced environment and is eager to jump in on “boots-on-the-ground” tasks when needed.
• A deep understanding of, or a strong desire to learn and advocate for innovative, project-based education.