Associate Director of Campaign Strategy – Management

• Define the strategic frameworks for Cooley’s client journeys
• Establish standardized, high‑fidelity 'playbooks' that align Business Unit goals with scalable digital and physical touchpoints
• Lead the vision for 'right message, right person, right time'
• Serve as the primary bridge between BU Marketing and execution teams
• Ensure all campaigns are interconnected within the broader MCD ecosystem
• Define campaign‑level success metrics
• Establish the frameworks for real‑time campaign adjustments
• Act as the lead 'account director' for the BU marketers
• Partner with Digital Experience leads to ensure campaign strategies leverage the full capabilities
• Collaborate with the Brand and Content teams to ensure the narrative and visual identity are woven consistently throughout the entire client journey
• Provide strategic input into the MarTech roadmap

Requirements

• 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• 4+ years management experience (some at the senior level preferred)
• Demonstrated strategy and experience mapping across the client/buying lifecycle
• Hands‑on experience with CRM, web, automation, orchestration and data visualization technologies
• Advanced data storytelling skills and ability to align campaign initiatives and experiences with KPIs/business goals
• Creation and advancement of marketing measurement frameworks and capabilities
• Bachelor’s Degree