Associate Director, Nutraceutical Marketing

Responsibilities

• Lead the Americas Nutraceutical marketing strategy by translating global business objectives into regional growth initiatives, market plans, and commercial execution.
• Analyze market trends, customer needs, competitive activity, and emerging opportunities to identify high‑growth segments and inform strategic decision‑making.
• Partner with Global Marketing, Product Management, R&D, Business Development, Sales, and other commercial teams to support product launches, lifecycle management, and commercial excellence initiatives.
• Develop and localize value propositions, positioning, and omnichannel marketing content that strengthen market differentiation and customer engagement.
• Execute integrated marketing campaigns, digital programs, customer events, and go‑to‑market activities that drive awareness, demand generation, and business growth.
• Build strong relationships with key nutraceutical customers, industry organizations, and internal stakeholders to gather market insights and support customer‑focused solutions.
• Monitor campaign performance and market success metrics while providing actionable recommendations to optimize marketing effectiveness and return on investment.

Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline.
• 5-10 years of progressive B2B marketing experience with a proven track record of driving business growth through strategic marketing initiatives.
• Experience within the nutraceutical, health ingredients, life sciences, specialty ingredients, or related industries strongly preferred.
• Demonstrated ability to leverage market data, customer insights, and competitive intelligence to identify new customer segments, strategic target accounts, and growth opportunities.
• Strong ability to translate market intelligence into impactful campaigns, messaging, and go‑to‑market strategies that improve engagement, lead generation, and commercial effectiveness.
• Demonstrated success using data‑driven decision‑making to optimize marketing performance, measure ROI, and improve campaign outcomes.
• AI‑savvy marketer with experience utilizing AI‑enabled tools and technologies to enhance market analysis, customer targeting, content development, campaign execution, and overall marketing effectiveness.
• Strong communication, presentation, and stakeholder management skills with the ability to influence and collaborate across regional and global teams.
• Proven project management and multitasking capabilities, with experience managing multiple priorities in a fast‑paced environment.
• Collaborative, results‑oriented professional with strong business acumen and a passion for delivering customer‑focused solutions.
• Travel up to 20% required.

Hard Skills

• Market Analysis
• Campaign Execution
• Customer Engagement Strategies
• Lead Generation
• Go-To-Market Strategy
• Value Proposition Development
• Lifecycle Management
• Commercial Excellence
• Performance Metrics Monitoring
• Digital Marketing

Soft Skills

• Strong Communication
• Presentation Skills
• Collaboration
• Project Management
• Results-Oriented