Associate Director, Marketing Science

• Participate in measurement plan development and execution
• Establish thought leadership around analytics, research, and ad-technology concepts, methods, and tools
• Turn analytics efforts into clear, compelling, and actionable insights
• Anticipate client needs and proactively develop solutions
• Ensure timely completion of scheduled and ad hoc deliverables
• Manage engagement between Marketing Science and internal and external teams
• Recommend and implement research supporting consumer insight gathering and strategic processes
• Provide thought leadership on ad-tech and measurement technologies
• Identify opportunities for continuous process improvement
• Lead, mentor, and train analysts
• Present reports, POVs, and other materials to clients by phone and in person
• Provide high-level oversight during client presentations
• Manage resources and implement process improvements with Directors
• Work with media planners and strategists to shape clients’ marketing strategy through data-driven insights

Requirements

• Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, or Business/Marketing-related fields
• 6+ years of experience in a quantitative, data-driven field
• Passion for digital marketing, research, and analytics
• Demonstrated knowledge of paid media strategy and media analytics
• Excellent communication and presentation skills
• Ability to work effectively with others and in cross-functional teams
• Ability to manage and prioritize concurrent tasks
• Ability to explain complex technical ideas verbally and in writing to multiple audiences
• Comprehensive knowledge of ad technologies and research techniques, including troubleshooting
• Ability to use predictive and prescriptive analytics beyond descriptive analytics
• Ability to set individual goals for analysts and measure performance
• Ability to identify quality or workload issues and reallocate resources
• Experience or familiarity with SAS, SPSS, R, or other advanced analytics software
• Experience or familiarity with ad-serving and web analytics tools, including DCM/DV360, Sizmek, Twitter, Snapchat, and Omniture
• Experience or familiarity with database design concepts and SQL
• Experience or familiarity with syndicated research sources/tools, including GfK, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore
• Experience or familiarity with digital ad effectiveness research
• Proficiency with Microsoft Excel and PowerPoint
• Proficiency with project management tools such as Trello and Asana
• Familiarity with HTML and JavaScript
• MBA/MS is preferred

Core Competencies

Demonstrates expertise in analytics, research, and ad-technology, with a strong ability to turn data into actionable insights. Proficient in managing cross-functional teams and mentoring analysts while ensuring timely delivery of high-quality work.

Highest-signal resume keywords

• Data-Driven Decision Making
• Ad Technology Knowledge
• Predictive Analytics
• Media Analytics
• Client Presentation Skills

ATS Optimization Keywords

Hard Skills

• Statistical Analysis
• Predictive Analytics
• SQL
• SAS
• SPSS
• R
• Ad-Serving Tools
• Web Analytics
• Database Design
• Digital Marketing Strategy

Soft Skills

• Excellent Communication
• Team Collaboration
• Problem Solving
• Mentoring
• Time Management

Certifications & Qualifications

• MBA
• MS

Industry Keywords

• Digital Marketing
• Media Strategy
• Consumer Insights
• Research Techniques
• Ad-Tech

Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• Trello
• Asana
• DCM/DV360
• Sizmek
• Omniture
• GfK
• Nielsen
• Scarborough