Associate Director, Marketing

Position Overview

• Translate brand strategy into disciplined, high-impact commercial execution.
• Support development and delivery of an integrated marketing plan and consistent, differentiated messaging across field and digital channels.
• Advance omnichannel initiatives that drive customer engagement and business performance.
• Lead assigned initiatives from strategic planning through execution; partner with Sales, Training, Medical Affairs, Analytics, Legal, Regulatory, and agencies.
• Use customer insights, market intelligence, and performance analytics to optimize programs, recommend resource allocation, and adapt plans.

Key Responsibilities

• Assess market dynamics, competitive activity, emerging data, and treatment paradigm shifts; recommend implications for brand strategy.
• Develop and maintain core messaging platforms and communication tools.
• Execute integrated omnichannel tactical plans across personal promotion, digital/media, CRM, speaker programs, national congresses, and other channels.
• Support annual brand/tactical planning, forecasting, and budget management; deliver on time, within scope, and on budget.
• Partner cross-functionally to align priorities and enable execution.
• Manage agencies/vendors (briefing, quality, timelines, scope, budget) and optimize investment mix.
• Evaluate results using performance analytics, market research, customer insights, and field feedback; refine strategies.

Required Qualifications

• Bachelor’s degree required.
• 8-10 years of progressively responsible biopharma marketing or related experience.
• Experience translating strategy into integrated marketing plans and executing across multiple channels.
• Strong project management/organizational/prioritization skills.
• Working knowledge of medical/legal/regulatory review for pharmaceutical promotional materials.
• Ability to work independently and navigate ambiguity.

Preferred Qualifications

• Advanced degree.
• Understanding of the clinical and commercial landscape in heart failure and chronic kidney disease.

Work Environment and Travel

• Burlington, MA; minimum Monday-Thursday in office.
• Travel up to 15%.

Pay Range

• $148,000-$222,000 per hour.