Associate Director, Creator Strategy & Partnerships

Overview

Associate Director, Creator Strategy & Partnerships – responsible for leading global creator partnerships strategy for Warner Music Group’s Global Catalog artists. The role serves as strategic owner of creator marketing within Brand & Audience Services, partnering cross‑functionally to align creator activity with artist objectives and broader audience growth strategies.

Responsibilities

• Establish and drive overarching global creator strategy for catalog artists, setting vision and framework for creator programs across short‑form platforms (TikTok, Reels, Shorts, etc.)
• Leverage tools, data, and insights to anticipate creative trends, define high‑impact topics that connect artists and culture
• Establish best practices, measurement standards and operating principles for creator investment
• Partner with brand teams to identify creator opportunities aligned to audience strategy and objectives
• Lead relationships with creator agencies and strategic creator partners
• Evaluate agency performance, capabilities, and commercial effectiveness
• Standardize briefing, reporting and measurement frameworks across creator partners
• Define success metrics and reporting standards for creator campaigns
• Monitor creator ecosystem developments and identify emerging opportunities, tools & platforms
• Pilot new creator approaches and partnership models that improve impact and efficiency
• Lead high‑level negotiations and develop long‑term relationships with key agency partners and creators, defining optimal terms and pipeline of top‑tier talent
• Provide senior‑level consultation to campaign leads and cross‑functional teams to integrate creator output with overarching artist narratives and objectives
• Stay abreast of compliance, governance and innovation in the evolving creator economy

Qualifications

• Deep expertise in global pop culture, emerging trends and fan behavior, translating insights into proactive creator strategy
• 5+ years experience managing agency relationships, evaluating partner performance and operating across multiple concurrent campaigns
• Strong strategic thinking with operational execution across a high-volume artist roster
• Demonstrated leadership in strategic problem‑solving and delivering high-quality, high-impact results in fast-paced environments
• Executive track record in developing and leading creator strategies, partnerships, and complex negotiations across major short‑form video platforms
• Proficiency in content briefs, timelines, deliverables and approvals, ensuring alignment with artist identity and campaign goals
• Expert command of performance analytics, defining key metrics, leveraging deep insights, and implementing data‑driven strategic pivots to maximize creator effectiveness and ROI
• 6+ years experience across creator marketing, influencer strategy, digital partnerships, audience development or related disciplines, ideally within music, entertainment, media or culture‑focused organisations

Compensation & Benefits

Annual Rate: $95,000 - $105,000. Minimum 4 days per week required in office.

Warner Music Group is an Equal Opportunity Employer.