Associate Creative Director

Drive creative innovation across HEX Studio campaigns in a hybrid New York role spanning AI, immersive storytelling, and emerging technology.

Responsibilities

• Define and deliver creative projects for HEX campaigns using AI, gaming, experiences, and related approaches, from brief through execution.
• Advocate for generative AI and emerging technologies across creative development.
• Lead cross-functional initiatives to explore new storytelling formats and support data-informed creativity .
• Support the team in using data to generate insights and develop proof of concept .
• Shape a state-of-the-art narrative approach by factoring customer and client needs into the creative process.
• Maintain and raise the quality bar across projects, with detail-focused attention from presentation to final execution.
• Manage team members and provide mentorship to inspire performance and growth.
• Partner closely with Creative Technologists to remove blockers and keep team satisfaction and motivation high.
• Build strong relationships with agency partners and clients, contributing as a collaborative team player with a “can do” attitude.
• Collaborate with creative agencies, production cross-functional teams, technology partners, and clients to deliver culturally resonant , tech-enabled work.

Requirements

• 10+ years of advertising industry experience (or related field).
• 5+ years leading teams in a creative leadership role.
• Background in Art Direction with strong understanding of technology including AI tools , generative design , and UX/UI .
• Experience leading campaigns for top global clients across different regions and markets.
• Exceptional creative judgment supported by a portfolio featuring bold, innovative, effective work.
• Strong strategic thinking to connect creative , tech , and business priorities.
• Excellent communication , presentation , and team-building skills.
• Global mindset with deep cultural awareness for emerging trends in art, technology, and culture.

Technologies

• generative AI
• AI tools
• generative design
• UX/UI
• Google
• Adobe
• Nvidia

Location and Work Model

• New York, NY (hybrid)
• Office teams approximately four days a week
• Accommodation or flexibility requests: discuss with the hiring team during the interview process

Compensation

• USD 100,000 to 230,000 per year

Why Work Here

• Collaborative, borderless environment where craft excellence is valued and innovation is encouraged.
• AI and next-generation tools used to amplify human creativity.
• Access to diverse projects, global career opportunities , and the backing of WPP’s network.

Inclusion and Impact

• WPP is an equal opportunity employer ; applications are considered without discrimination.
• Committed to a culture of respect where everyone feels they belong and has equal opportunities to progress.

Data note (GDPR): Legitimate interest is used as the legal basis for processing personal information for recruitment and employment applications.

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