Driving key marketing initiatives, the full-time Associate Brand Manager will execute strategic plans to strengthen the Kleenex brand while collaborating with cross-functional teams in a hybrid work environment. Key responsibilities: Support the development and implementation of marketing projects, including new product launches and pricing strategies Analyze market share and sales performance data to assess brand health and marketing effectiveness Craft narratives and provide actionable recommendations based on consumer insights and competitive analysis Required qualifications: Bachelor's Degree in Marketing, Business, or a related field; MBA preferred 2+ years of professional experience in brand management, marketing, or digital marketing Experience in a large, complex organization; CPG experience strongly preferred Working knowledge of brand development and innovation processes Solid analytical skills with the ability to interpret data and support recommendations