Associate Brand Director

Job Description

Job Title: Associate Brand Director

Department: Marketing

Job Grade: 16

Role Purpose

You will lead New Chapter to unprecedented sales and bring the Wisdom of Nature to millions more consumers. As a talented brand‑builder, your strategies, marketing plans, WHO insights, creative work and digital expertise will unlock the limitless potential of the New Chapter brand.

Major Role Accountabilities

• Develop marketing strategies and plans that deliver on P&L commitments.
• Lead innovative digital strategies and plans including search, iMedia, eCommerce, social, influencer program, website, etc.
• Conduct business analyses to evaluate in‑market performance, competitive landscape, and identify key distribution, pricing, shelving, and promotion opportunities.
• Lead key initiatives from concept to in‑market, including identifying the optimal consumer proposition, launch plans, and creative executions.
• Manage multiple agency partnerships and lead the creative development process for all touch points, e.g. print, digital, DTC, social content, packaging, in‑store materials, etc.
• Identify key WHO and behavioral insights across multiple prime prospects to enable precision targeting.
• Manage direct report and work seamlessly with cross‑functional groups to coordinate and execute business‑building plans.
• In partnership with Sales, develop in‑store materials, integrated promotions, merchandising, educational material, and value‑added packaging.
• Perform other responsibilities as assigned.

Key Competencies

• Exceptional attention to detail.
• Passion for digital marketing.
• Strong leadership, strategic thinking, collaboration and analytical skills.
• Ability to thrive in a fast‑paced environment, make creative and innovative connections, and operate with discipline.
• Must have a “can‑do” attitude, ability to work independently and be adept at handling multiple priorities.

Qualifications

Experience, Education and Credentials:

• 3–6 years of brand management experience; preferably in consumer packaged goods.

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.