Assistant Store Manager

• Location 1903 Fall River Ave,Seekonk, MA, 02771,United States
• Base Pay $50,000.00 / Year
• Job Category Retail
• Employee Type Full-Time Exempt
• Manage Others Yes

Assistant Store Manager

Northeast Alternatives is a growing, award-winning, seed-to-table cannabis retail brand specializing in the highest quality cannabis products Massachusetts, Michigan and New Jersey has to offer. Constantly focused on developing and ingenuity, NEA strives to achieve this by adding skilled and motivated team players. These goals are met by seeking out diverse, talented individuals to further the company's mission and provide unique and new ideas. As the business continues to grow, our team will continue to grow, allowing us to be the best in our specialized market. If you are motivated, eager to learn, dedicated, flexible and excited about joining an incredible industry, Northeast Alternatives is the perfect place to be!

Location: Seekonk, MA

Job Description:

The Assistant Retail Store Manager (ASM) is a full-time, KPI-driven leader responsible for executing store-level performance standards on every shift and during every pay period. The ASM directly supports the Store Manager by owning day-to-day sales execution, labor discipline, coaching, guest experience, and compliance in a high-volume Adult-Use and Medical cannabis retail environment.

This role is hands-on and floor-focused, designed for leaders who thrive on real-time coaching, performance accountability, and operational discipline. ASM success is measured by consistent execution of defined KPIs, not tenure or intent.

Achieve 100% of bi-weekly ATA (Average Transaction Amount) and TPH (Transactions Per Hour) targets

Actively lead the sales floor to drive conversion, basket size, and throughput

Identify underperformance in real time and correct through coaching, redeployment, or escalation

Guest Experience & Reviews

Drive exceptional customer experiences through direct floor leadership and coaching

Generate and track new Google reviews bi-weekly through consistent guest engagement

Maintain a positive Google rating through service recovery, coaching, and accountability

Payroll & Labor Discipline

Execute schedules and staffing plans to ensure bi-weekly payroll does not exceed budgets

Monitor productivity, breaks, and floor coverage throughout each shift

Escalate labor risks proactively to the Store Manager

Menu & Inventory Execution

Ensure 100% of menu par expectations are met every shift and every day

Verify in-store and online menu accuracy at the start and end of each shift

Communicate inventory risks immediately to prevent lost sales

Marketing Data Accuracy

Ensure marketing forms are accurately and completely captured for every transaction, every shift

Coach budtenders on proper data entry and reinforce accountability

Report trends and gaps to Store Manager and Marketing partners

Loyalty Program Growth

Drive 100% achievement of bi-weekly loyalty sign-up goals

Coach budtenders on loyalty value proposition and enrollment execution

Track performance by individual and shift, correcting gaps immediately

Coaching & Performance Development

Coach and train all underperforming budtenders (those not meeting KPIs) on the NEALT sales process

Document coaching interactions and elevate continued underperformance to the Store Manager

Support corrective action plans and retraining as needed

Compliance & Risk Management

Maintain 100% regulatory compliance at all times

Support ongoing team training and corrective action related to compliance

Open and close the store in accordance with security and compliance protocols when scheduled

Leadership & Operational Responsibilities

Act as Manager on Duty, setting the tone for urgency, professionalism, and accountability

Lead daily shift huddles to communicate:

Product priorities

Maintain store cleanliness, safety, and visual standards

Support onboarding and training of new hires

Serve as acting Store Manager when needed to ensure continuity of leadership

Participate in store meetings, audits, and operational initiatives

Other duties as assigned to support store success

Qualifications:

• Must be 21+ and eligible to obtain required state cannabis agent registration
• 2+ years of retail leadership experience; high-volume or regulated retail preferred

Demonstrated ability to execute and influence KPI-driven performance

Strong coaching, communication, and floor leadership skills

Comfort holding peers accountable and addressing underperformance

Ability to work flexible schedules including nights, weekends, and holidays

Proficient with POS systems, scheduling tools, and performance reporting

Ability to perform physical retail tasks (standing, lifting, bending, etc.)

• Employee Discount
• Paid Time Off
• Paid Training
• Free Uniform
• Health, Vision, and Dental Insurance

Northeast Alternatives has a strong commitment to Diversity, Equity, and Inclusion and aspires to be reflective of the diverse communities we serve. We aim to attract and hire qualified candidates who hold these same values, provide diverse perspectives, and contribute to creating a workplace where all employees experience a sense of belonging.

Northeast Alternatives is proud to provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, gender, sexual orientation, age, national origin, ancestry, disability, genetics, Veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, NEA complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

EEO M/F/D/V

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as assigned to meet the ongoing needs of the organization.