Assistant Director, Marketing and Outreach

The Assistant Director of Marketing and Outreach creates and implements comprehensive marketing, outreach, and special events initiatives for the Recreation and Wellness department at Old Dominion University. The role oversees strategic campus and community outreach campaigns, leads planning and execution of large-scale signature events, and supervises student employees. This is an exempt, full-time or part-time position in the VP Student Enrollment, Engagement Services division.

Key qualifications

• Master's degree in Marketing, Communications, Public Relations, Event Management, Higher Education Administration, or related field (or Bachelor's degree plus equivalent professional experience)
• Excellent organizational, management, leadership, communication, and interpersonal skills with proven ability to manage multi-faceted projects and event logistics
• Proficiency in Microsoft Office, Adobe Enterprise Marketing, HTML, InDesign, Adobe Design Suite, and CRM platforms
• Considerable experience in marketing to targeted demographics, specifically young adults and college students
• First Aid, CPR, and AED certifications required (or ability to obtain within 90 days)
• Some experience planning, organizing, and executing medium-to-large scale events or community outreach campaigns