Area Sales Manager

Job Purpose

The Sales & Business Development Executive will be responsible for acquiring new clients, expanding the customer base, developing existing business, and supporting sales and marketing initiatives within the refrigeration and cold chain industry . The role requires strong techno-commercial understanding, channel and direct sales expertise, customer engagement, and willingness to travel.

Key Responsibilities

Sales & Business Development

• Develop and execute strategic sales plans to acquire new clients and expand the customer base.
• Identify customer needs and provide insights to improve the product portfolio.
• Develop and implement countermeasures based on customer feedback.
• Drive both channel distribution and direct sales .
• Build strong customer relationships through regular interactions and follow-ups.
• Identify opportunities to retain existing customers and grow business.

Technical & Commercial

• Prepare and support selection software and techno-commercial proposals .
• Apply knowledge of refrigeration technology and cold chain industry to understand customer requirements and recommend suitable solutions.

Marketing & Market Development

• Plan and participate in exhibitions and other marketing activities.
• Conduct market research to identify business opportunities and industry developments.
• Prepare and submit monthly sales and market development reports .
• Be flexible to travel as required for customer meetings, exhibitions, and business development activities.

Team & Business Management

• Prioritize critical business areas and focus on key opportunities.
• Delegate responsibilities effectively and lead key business initiatives.
• Coordinate with internal teams to ensure smooth execution of sales and customer requirements.

Desired Candidate Profile

• 3 - 5 years of relevant experience in sales and business development.
• Experience in the refrigeration and cold chain industry .
• Strong understanding of channel distribution and direct sales .
• Good techno-commercial proposal preparation and customer presentation skills.
• Strong customer relationship and negotiation skills.
• Willingness to travel extensively for business requirements.
• Strong analytical, communication, and leadership abilities.

Required Skills

• Sales & Business Development
• New Client Acquisition
• Channel Sales & Distribution
• Direct Sales
• Customer Relationship Management
• Techno-Commercial Proposals
• Selection Software
• Refrigeration Technology
• Cold Chain Industry
• Market Research
• Exhibition & Event Management
• Sales Reporting
• Negotiation & Communication
• Team Leadership