- Drive Sales Execution
- Embed the Crunch Sales System into the DNA of every staff member.
- Audit appointment setting, tour delivery, follow-ups, and appointment execution weekly.
- Coach GMs, PTMs, AGMs, and MSRs on sales tone, urgency, and retention flow.
- Celebrate strong performers while correcting gaps in real time.
- Ensure every member receives a confident, connected, and consistent experience.
- Build Operational Excellence
- Perform walkthroughs with GMs/AGMs/PTMs to assess club readiness.
- Audit uniform compliance, front desk service standards, and cleanliness systems.
- Partner with leadership to reinforce systems and make SOPs habitual.
- Flag and coach through deviations—not with fear, but with mentorship and clarity.
- Hold clubs to the highest standards while helping them get there.
- Develop Leaders
- Coach GMs/PTMs and AGMs to think strategically, lead empathetically, and execute relentlessly.
- Conduct shadowing sessions, leadership 1-on-1s, and goal alignment huddles.
- Build individual growth plans for each leader—especially those in red zones.
- Recognize effort, attitude, and accountability as key traits of promotion.
- Be the person who makes them believe they can be better—and helps them prove it.
- Champion Performance & Growth
- Review daily KPI dashboards: joins, PT revenue, appointments, outreach
- Identify top performers, clubs slipping behind, and trends that need immediate pivots.
- Create action plans with leaders that are clear, measurable, and time bound.
- Drive energy through contests, whiteboards, recognition, and leaderboards.
- Keep everyone on pace—and on purpose.
- Step into the Role of absent Manager & drive team performance.
- Activate Outreach & Local Momentum
- Support AGMs and outreach reps in building community buzz and business relationships.
- Review lead source reports weekly and drive grassroots shifts as needed.
- Check event execution: setup, lead collection, follow-up, and ROI tracking.
- Encourage creativity, challenge comfort zones, and celebrate visibility wins.
- Promote a street-team mindset: proud, passionate, present.
- Communication, Report, and Elevate
- Submit weekly summaries to the VP with insights, pivots, and red flags.
- Provide coaching logs, leadership development progress, and club visit recaps.
- Help design contests, blitzes, and campaign launches across your region.
- Proactively propose staffing changes when performance or morale is off course.
- Be the voice of reality and the spark of belief.
Requirements
- 5+ years leading multi-unit teams in fitness, hospitality, or retail with proven results.
- Mastery of membership sales, CRM systems, PT program integration, and field coaching.
- Traveling (up to 90%) with passion for driving club-by-club excellence.
- A heart for mentoring, a head for business, and the hunger to win.
Core Competencies
Demonstrates expertise in driving sales execution and operational excellence within multi-unit environments, with a strong focus on leadership development and performance growth. Proficient in coaching teams to achieve strategic goals while fostering a culture of accountability and mentorship.
Highest-signal resume keywords
- Membership Sales Mastery
- CRM Systems Proficiency
- Field Coaching Experience
- Multi-Unit Leadership
- KPI Dashboard Review
ATS Optimization Keywords
Hard Skills
- Sales Execution
- Operational Excellence
- Performance Metrics Analysis
- Action Plan Development
- Appointment Setting
- Tour Delivery
- Follow-Up Execution
- Uniform Compliance Auditing
- Service Standards Assessment
- Leadership Development
Soft Skills
- Mentorship
- Empathetic Leadership
- Strategic Thinking
- Effective Communication
- Team Motivation
Industry Keywords
- Fitness
- Hospitality
- Retail
- Sales System Integration
- Community Engagement
- Grassroots Marketing
- Event Execution
- Performance Recognition
- Staffing Proposals
- Club Readiness Assessment