Area Business Director

Area Business Director – Cardiovascular Product, Critical Care

This Area Business Director (ABD) role is part of a newly established team supporting a cardiovascular product in the critical care sector. The ABD reports to the Syneos Health National Project Director and is responsible for achieving business objectives by hiring and leading a team of Institutional Account Managers (IAMs) and Strategic Business Directors (SBDs) to promote the product to targeted physicians/accounts within an assigned geographic region.

Key Responsibilities

• Lead sales and access individual contributors focused on IDNs and hospital systems in the U.S.
• Recruit and hire a team of IAMs and SBDs for designated territories.
• Lead, motivate, and direct the team to ensure they are appropriately trained in product knowledge, contracting, market conditions, brand strategy and tactics, corporate policies, and targeted business planning.
• Design and implement short- and long-term business plans to achieve commercial objectives and drive sales revenue with targeted accounts.
• Achieve promotional objectives through execution management of specific marketing strategies.
• Build business unit capabilities and synergies, positioning a business unit of IAMs and SBDs that strategically execute in aligned IDNs.
• Work with leadership to establish behaviors that drive sales growth acceleration in the geographic area.
• Establish and manage district expense budgets to ensure appropriate return on investment.
• Manage and evaluate field performance continuously, implement corrective/developmental actions as needed, and conduct annual performance appraisals, field coaching reports, and year‑end calibration.
• Provide verbal and written guidance, coaching, follow‑up, and development of field professionals throughout all phases of their work.
• Conduct ongoing discussions and provide documentation to ensure compliance with program and legal guidelines.

Job Requirements

• BA/BS degree required; master’s degree preferred.
• 7+ years proven management experience in the institutional environment.
• 2+ years of managed market leadership preferred.
• 7+ years of relevant pharmaceutical/life science sales experience.
• 5+ years cardiovascular experience preferred.
• Multiple President Clubs leading a team highly preferred.
• Previous product launch experience within the hospital space.
• Proven ability to lead and manage a significant scope and/or complexity of portfolio.
• Proven ability to hire, lead, coach, and mentor high‑performing teams.
• Excellent organizational skills, especially in project planning, implementation, and cross‑functional team management.
• Valid driver’s license and ability to meet travel demands – 80% time in the field; additional travel may be required.

The annual base salary for this position ranges from $200,000 to $225,000. Base salary will vary based on qualifications, skills, competencies, and proficiency. Some positions may include eligibility to earn commission or bonus based on company and/or individual performance.

Syneos Health is an affirmative action/equal opportunity employer. Minorities, Females, Veterans, and Disabled individuals are encouraged to apply.