Purpose:
Lead a Culture of Experimentation:
Education
- The Growth Analyst, Digital Product & CRM (Loyalty) transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You'll sit at the intersection of product, marketing, and analytics - using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count.
- This role influences the digital product roadmap through behavioral and loyalty insights , partners with product managers and UX to measure and improve feature performance and adoption , and uses experimentation and analytics to optimize our digital experiences across app, web, and ordering platforms. You'll balance both marketing and product KPIs , here we create seamless, guest-centered experiences that deliver measurable business impact.
Lead a Culture of Experimentation:
- Design and execute /B and multivariate tests across digital product features, CRM, and loyalty channels.
- Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor.
- Define success metrics for feature launches, campaigns, and guest engagement initiatives.
- Embed experimentation frameworks into both marketing and product development cycles.
- Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
- Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap .
- Identify friction points and growth opportunities across app, web, and online ordering experiences.
- Conduct post-launch analyses to evaluate feature success and guide future iterations.
- Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
- Build dashboards and reports that balance marketing and product KPIs - from conversion rates and redemptions to feature adoption and guest lifetime value.
- Conduct control group and lift analyses to measure impact across channels and audiences.
- Recommend optimization strategies for targeting, offers, and personalization based on test results.
- Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
- Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems.
- utomate dashboards and standardize KPIs for a unified view of digital performance.
- Partner cross-functionally to align data insights with business, product, and marketing goals.
- Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
- Influence decisions across Marketing, Product, and Leadership through data storytelling.
- ct as a trusted advisor on experimentation, performance management, and digital optimization.
Education
- Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.
- 4+ years of data analysis experience using SQL, R, Python, or similar tools.
- 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
- 2+ years in product analytics, CRM, or loyalty analytics - ideally in hospitality, retail, or fast-casual dining.
- Proven success designing, executing, and analyzing /B tests and growth experiments .
- Experience translating behavioral and loyalty insights into product roadmap recommendations .
- Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
- Strong understanding of product, marketing, and loyalty performance metrics.
- bility to connect quantitative insights to guest experiences and business outcomes.
- Excellent communication and data storytelling skills.
- Collaborative, curious, and self-starter mindset.
- Passion for food, hospitality, and delivering experiences that make guests smile.
- Experience with Snowflake or similar data warehouses.
- dvanced SQL/Excel skills and familiarity with data automation.
- Hands-on experience with analytics tools like Amplitude, Mix-Panel, or GA4.
- Familiarity with omnichannel attribution and campaign measurement frameworks.