Amy Klobuchar for Governor: Deputy Communications Director for Digital Strategy

Deputy Communications Director for Digital StrategyMinnesotans for Klobuchar is hiring a full time Director for Digital Strategy who will develop and own our organic digital operation end-to-end. This role sits at the intersection of strategy, creative, and execution – helping set the vision and building the systems and partnerships to make sure our message and content breaks through in a fractured media environment. This is a hands-on leadership role.

You will help shape the strategy and be comfortable getting in the weeds when it matters – especially around video, visuals, event production and campaign moments. You will oversee a videographer and work closely with the entire communications team, especially the Director for Organic Media, who is responsible for executing social content directly from the candidate, to provide impactful creative and partnerships opportunities.This is a mid-level to senior strategy and partnerships role for someone with strong political instincts, established relationships with non-traditional media platforms, and experience operating inside political environments. The ideal candidate has familiarity with digital video production as well as digital partnership and engagement work, is creative, highly organized, cares about politics as a means to improve people's lives, and is excited to join us in Minneapolis for a fast-paced campaign built to win.Responsibilities:Oversee and personally execute organic video production from concept to deployment, including rapid-turn edits, vertical-first content, and work with the consultant team on ad-ready creativeWork with senior leadership to set and execute the campaign's digital narrative strategy across social, video, and emerging platforms – both for the principal and with surrogatesBuild distribution strategies that push content beyond our own channels by crafting relationships with partners to collaborate on content and nurture a surrogate communityBuild and manage a disciplined clipping operation across cable, podcasts, local news and livestreamsLead an on the ground video team to capture content for use across channels and mediumsMaintain a living content library of b-roll, testimonials, issue footage, and cultural references to deploy quicklyLead creative development for organic content, rapid response, and campaign moments; work closely with the paid media team to capture compelling content for the campaign's paid strategy.Build storytelling arcs that ladder up from organic content to paid mediaIdentify viral inflection points and convert them into compelling, shareable contentManage and mentor digital, creative, and social staff; including a summer fellow programPartner closely with other departments and leadership to align messagingEstablish clear workflows, approval processes, and creative guardrailsUse performance data to iterate, sharpen, and improve resultsQualifications:Senior experience running digital and/or creative for a political campaign, elected official, or high-profile advocacy organizationStrong creative instincts and operational discipline with the ability to easily incorporate feedbackComfort editing video, giving precise creative direction, or bothExperience shooting or directing photo/video in fast-paced environmentsDeep understanding of the current political and media landscapeExperience with clipping services/tools, and media/content monitoring platformsProven ability to manage teams, vendors, and budgetsComfort making fast decisions in high-pressure news cyclesExcellent taste — you know what works, what doesn't, and whyAbility to zoom out strategically and zoom in tactically when neededComfortable engaging with a wide range of supporters and community leaders across a range of backgrounds, including non-political spaces.

Able to meet people where they are.Experience on a statewide or federal campaign preferredWhat Success Looks Like:The campaign's organic content has wide reach and is consistent and strategicPartnerships and creative video shape the narrative of the campaignVideo products expand the impact of the candidate's voice and reach of supportersInternal teams trust the organic operation to run smoothly and independentlyDesired Attributes:Strong political judgmentTeam player who takes direction well and is eager to learn from other perspectivesCommitment to the mission and values of the campaign – to bring people together and improve the lives of MinnesotansAbility to work evenings and weekends as required by always-on media and campaign schedulesAn eagerness to learn more about communities in MinnesotaBased in Minnesota or willing to relocate for the duration of the campaignBenefits:Employees are paid on the 15th and last day of each month and receive a competitive benefits package including health care.